Shane Melaugh

Posted an entry on IM Impact
IM Impact Live Website Clinic
Today, I have a pretty special invitation for you. This coming Saturday, I’m going to do a live webinar unlike any I’ve ever tried before. You’ll get a unique chance to get help with creating better websites, getting more traffic,...
2012-05-01 09:04:57

Posted an entry on IM Impact
Cashvertising: How to Make Your Website Work Harder!
Cashvertising (or Ca$hvertising) is a book written by Drew Eric Whitman. With its roots in offline and print media advertising and with a strong emphasis on copywriting, is this book any good for purist online marketers? Watch this short video review to...
2012-04-20 10:46:40

Posted an entry on IM Impact
Web Analytics: You’re Doing it Wrong
Most stats we see when we look at our website analytics are just “vanity stats”. They elicit an emotional response and we can even get addicted to logging in to check our stats, and seeing another slight improvement in traffic or some...
2012-04-15 06:57:34

Posted an entry on IM Impact
Web Stats: Alternatives to Google Analytics
At first glance, it might seem like Google Analytics offers everything you could possibly want or need, for analyzing your website visitors. Plus, it’s completely free to use, so why even look for an alternative? Unfortunately, a closer look under...
2012-04-13 07:01:01

Posted an entry on IM Impact
When a Bounce isn’t a Bounce and Why Google Analytics is Misleading
One of the New Rules of SEO is that Google now has a user engagement feedback loop that helps them understand if the user is getting what they expect to see for any given query. While we can’t be certain exactly what these signals are, it is widely...
2012-04-11 16:07:36

Posted an entry on IM Impact
The New Rules of SEO
Search engine optimization has always been a moving target. Algorithms change, people’s expectations of websites and web content change and SEOs need to adjust accordingly to keep up. The Google Panda update of March 2011 and many of the...
2012-04-08 14:55:26

Posted an entry on IM Impact
What Google Wants
Google does not want good content. I know you’ve been told otherwise. I know that “Google wants good content” is a phrase repeated over and over, often by people who should know better. Unfortunately, it’s simply not true and...
2012-04-04 17:12:49

Posted an entry on IM Impact
The New Traffic Paradigm
For small businesses and bootstrap marketers, it’s easy to feel persecuted by Google. From banning AdWords and AdSense accounts to Panda updates and from blocking keyword referral data (unless you’re a paying AdWords customer) to an...
2012-03-30 16:29:08

Posted an entry on IM Impact
WordPress Security: How to Lock Down Your WordPress Site
At the time of writing, the number one suggestion in the Votebox is about online security. How can you keep your site from getting hacked and taken down, or worse, being “injected” with malicious code that might even affect your visitors in...
2012-03-27 11:34:51

Posted an entry on IM Impact
How to Be Invaluable
In many ways, marketing is about making yourself, your product or your brand noticeable. If you can stand out from the crowd and offer something unique or superior, half your marketing is already done. The good news is that there is one simple factor...
2012-03-12 12:27:28

Posted an entry on IM Impact
Building Future-Proof Niche Sites – Interview With Matt Carter
In this interview, Matt Carter discusses the keys to his amazing success with niche marketing and talks in detail about what he does to make sure his sites rank well. Matt Carter is a leading authority on SEO and niche marketing, as there are few people...
2012-03-07 12:34:12

Posted an entry on IM Impact
Match Types Explained: Broad Match, Phrase Match, Exact Match
Understanding match types is essential to both SEO in general and more specifically keyword research. I’ve received various questions about the significance of match types and I’ve seen some rather confusing and conflicting information on...
2012-03-03 05:50:15

Posted an entry on IM Impact
WordPress Visitor Feedback Plugins
A marketing lesson that can’t be repeated too often is that you always need to focus on your customer’s or prospect’s wants and needs. Who are they? What are they looking for? What are their issues? What are their goals? The more...
2012-03-02 13:25:27

Posted an entry on IM Impact
The Fine Art of Failing Forward
In my post about the lessons I learned during the past year, I mentioned that along with quite a lot of success, I also experienced a lot of failure in 2011. I lost quite a lot of time and money on projects that failed for one reason or another;...
2012-01-19 12:34:03

Posted an entry on IM Impact
No-Hands SEO Review
No-Hands SEO is a desktop-based Windows program that promises to take all of the work out of search engine optimization. It’s supposed to do so by automating the backlink building or “off-page” part of SEO. Beyond that, it’s not...
2012-01-08 10:49:56

Posted an entry on IM Impact
Scale and Momentum: A Look Back at 2011
Just like last year, I want to share the most important lessons that I learned during the previous 12 months. Both from a business perspective and in my personal life, it was a successful year, although it was also a year filled with many unexpected...
2012-01-06 17:20:50

Posted an entry on IM Impact
BuildMyRank Review
BuildMyRank is what might be described as a “high-PR blog network” in the style of LinkVana. What you get with “usual” blog networks is the ability to post spun articles to potentially hundreds of (mostly low-quality) blogs. With...
2012-01-06 14:16:18

Posted an entry on IM Impact
Blog Network Roundup Review
Blog networks are among my favorite sources for targeted link-building. There’s no other way in which you can so easily get in-content, anchor-text backlinks from a whole lot of websites all over the Internet. The question is: which ones of the...
2011-11-29 07:10:06

Posted an entry on IM Impact
Putler Review
PayPal can be a blessing and a curse, in more ways than one. Anyone who accepts PayPal payments for their business knows that, on the one hand, it’s fantastic to be able to use such a simple and widely accepted form of online payments without much...
2011-11-26 06:21:00

Posted an entry on IM Impact
Throw Money At It 4: Results After Two Months
In late July, I started the “Throw Money At It” project, in which I attempt to build profitable niche sites while spending only money, not time, to make it happen. My three test sites have now been up and running for two full months and...
2011-10-11 11:24:27


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