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Posted an entry on Social Media Today - The world's best thinkers on social media
SEO-Optimized Web Content: How Do You Optimize Without Overdoing It?
Search engine optimization? Isn’t that dead? Nope! If you thought it was, then you were misinformed. SEO isn’t dead or dying, it’s simply evolving, according to our SEO predictions for 2014. And it’s still important to know how to optimize...
2014-03-15 14:00:00

Posted an entry on Social Media Today - The world's best thinkers on social media
6 TV Series That Integrate Social Media With Their Broadcast
Social media has grown drastically over the past few years; so much that TV shows have integrated social media in their broadcasts to jumpstart discussions while the show is airing. Some shows take it even farther than the simple hashtag to encourage...
2014-03-15 13:00:00

Posted an entry on Social Media Today - The world's best thinkers on social media
Are You Paying More Attention to Your Privacy?
Who knows you’re here right now? Who knows what you are doing? I’ll tell you. Google analytics, Livefyre and Twitter. They may not know exactly who you are, but they know something about you. At least your IP address. Does that matter to you?

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2014-03-15 12:00:00

Posted an entry on Social Media Today - The world's best thinkers on social media
3 Notes on Being More Human and Building Your Brand in Social Media
People want to connect with people. They don’t want constant brand spiels and blatent advertising. People want to know they’re important, that they’re being listened to. Businesses need to keep in mind that each of those profile images is...
2014-03-15 05:30:00

Posted an entry on Social Media Today - The world's best thinkers on social media
Google+ Changes Shared Link's Post Preview With Larger Images
Today, I noticed that Google+ had taken a leaf out of Facebook’s book, and had changed the way link-shares were being displayed. After sharing an article about Moz, I noticed that the image being shown in the share was a lot larger than I had...
2014-03-15 04:00:00

Posted an entry on Social Media Today - The world's best thinkers on social media
Long Live Television: Digital Video Ad Convergence Keeps TV Relevant
Over the last few years or so, digital marketing has started to come into its own, as corporate advertising and marketing budgets slowly, but surely, shift from “traditional” categories like print, radio and TV media buying to “digital”...
2014-03-15 03:00:00

Posted an entry on Social Media Today - The world's best thinkers on social media
Why Engagement Rate is More Important than Likes on Your Facebook
Even with very high numbers of likes, many business pages see few interaction with fans and followers and their content goes mostly ignored. On the other hand, when a high number people are talking about the brand, even if the number of likes is...
2014-03-15 03:00:00

Posted an entry on Social Media Today - The world's best thinkers on social media
Socially Stephanie: Time-Saving Social Media Tools
"Dear Socially Stephanie: I feel like I'm all over the place when it comes to my social media and web marketing. Currently I am using a little of this and a little of that, but I'm feeling overwhelmed. Do you have any recommendations...
2014-03-14 23:59:59

Posted an entry on Social Media Today - The world's best thinkers on social media
Has Google Hummingbird Killed SEO As We Know It?
Because Hummingbird rewards relevant content (and links), it will enhance both the searching and reading experience. Past techniques such as keyword density checkers and link builders were frustrating to searchers, readers, and web content writers....
2014-03-14 15:00:00

Posted an entry on Social Media Today - The world's best thinkers on social media
Benjamin Dyett on How Collaborative Networks Are Rivaling Much Larger Companies
Simon Pearce (@simonpearcelive) spoke to Grind co-founder Benjamin Dyett (@BenjaminDyett) about collaborating outside of the walls and silos of yesteryear. Benjamin talked about how collaborative networks and communities like Grind are providing the...
2014-03-14 14:17:17

Posted an entry on Social Media Today - The world's best thinkers on social media
Facebook Launches New Streamlined Pages
Facebook has started rolling out a new streamlined design of Timeline for pages. The new design of pages will be more consistent with the re-design of Facebook profiles that happened more than a year ago. The idea is actually something that was tested...
2014-03-14 06:00:00

Posted an entry on Social Media Today - The world's best thinkers on social media
Why Small Brands Need Big Data
Every minute on the internet there are more than 2,000,000 Google searches, 685,000 Facebook updates, 200 million sent emails and 48 hours worth of video uploaded to YouTube. Not in a day or a week, but in a minute. That is a ton of information to...
2014-03-14 05:00:34

Posted an entry on Social Media Today - The world's best thinkers on social media
Organizational Silos Don’t Need Busting, They Need Ventilating
The thing about grain in silos is that grain doesn’t have legs that can take it to visit other silos. It doesn’t have smartphones, Yammer, email, or Facebook. People do, and a culture that promotes the use of these resources will address almost...
2014-03-14 05:00:00

Posted an entry on Social Media Today - The world's best thinkers on social media
7 Habits of Insanely Productive People
A lot of leaders and innovators I work with tend to be extremely productive people...especially in the fast-changing tech industry, where I spent a big chunk of my career. Here are some useful behaviors I learned and have seen productive people display...
2014-03-14 05:00:00

Posted an entry on Social Media Today - The world's best thinkers on social media
Vanity Metrics in PR May Be a Necessary Evil
Earlier this week, Jason Falls – IABC conference head honcho, whiskey lover, and all-around fun Louisville host – wrote a blog post called, “The Death of Public Relations.” I like Jason, but I saw that and got ready for a fight. Then I actually...
2014-03-14 04:00:00

Posted an entry on Social Media Today - The world's best thinkers on social media
Use Social Media to Follow March Madness 2014
More than ever before, social media has made it incredibly easy to follow March Madness 2014. Selection Sunday is this Sunday March 16th and the NCAA Men’s Basketball Tournament gets underway with the play-in games on Tuesday March 18th.

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2014-03-14 03:00:54

Posted an entry on Social Media Today - The world's best thinkers on social media
Optimizing Your Sales Funnel: Track, Test, Analyze, Act!
If you work in a large organization, you're probably fortunate to have people devoted to creating and setting up testing and tracking mechanisms. People who also provide reports and analyses so you can make decisions about what to do next. There...
2014-03-14 03:00:00

Posted an entry on Social Media Today - The world's best thinkers on social media
Content Marketing Minds: Why Insomniacs Love Your Blog
Insomniacs love your blog because it has the effect of melatonin, or chamomile tea, or something stronger. To be a world-class blogger, you need to do more than figure out how to push your prospect's buttons, write headlines and optimize your posts.
2014-03-13 23:55:00

Posted an entry on Social Media Today - The world's best thinkers on social media
How to Create Human Relations with Your Online Community
You can’t create a community without strong, cohesive human relations (regardless of whether these are online or offline). If you don’t have an emotional tie, forget about creating a community; people just won’t show up! But as you must already be...
2014-03-13 23:00:00

Posted an entry on Social Media Today - The world's best thinkers on social media
Did Your Content Change Any Minds Today?
Let’s be honest. Most content stinks. It doesn’t persuade anybody. Persuasion, however, isn’t about being president of the debate club. It’s about expanding your influence. Those two things are very different. You can expand your influence...
2014-03-13 18:47:52


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