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Posted an entry on Content Curation Marketing
Curation and "Creation" in Business Context
At South by Southwest, The New York Times' David Carr argued that much curation is essentially theft of creator efforts. Those of you familiar with some other ecosystems will see the pattern here. Movie theaters cannot be owned by studios, for...
2012-03-19 12:32:10
Posted an entry on Content Curation Marketing
Content Marketing Has Value for Internal Audiences
Most business-to-business marketers likely would agree that the primary purpose for content marketing, and hence content curation, is its role in stimulating revenue. Like all other marketing activities, content curation aims to build a sales funnel....
2012-03-17 21:02:13
Posted an entry on Content Curation Marketing
Debate about Curation and Creation Misses the Point
Recent debates about "curation ethics," though possibly useful in some respects, essentially misses the point.
One blogger's "curation" is another writer's "theft," some might note, but reblogging, sharing, pinning, repining, highlighting,...
2012-03-13 11:41:19
Posted an entry on Content Curation Marketing
Does Your Brand Tell A Story?
Businesses accustomed to the old media world of print, TV, and radio advertising might find it difficult to successfully transition to the new media marketing paradigm of "engage your audience" and not, "sell your audience." One of the main reasons...
2012-02-27 10:16:00
Posted an entry on Content Curation Marketing
Advertising Networks are Embracing Content Curation
Advertising firms now are embracing content curation as a way to more effectively get their messages placed and viewed.
Fab.com for example, has been called a "content company with sales," more than an e-commerce comapny that uses...
2012-02-20 03:54:51
Posted an entry on Content Curation Marketing
Content Curation's Business Purpose: Assembling an Audience
"You are a mashup of what you let into your life," artist Austin Kleon recently proclaimed. Done well, content curation is that sort of filter, creating value for readers, viewers and listeners. In other words, providing interesting, meaningful,...
2012-02-10 04:32:22
Posted an entry on Content Curation Marketing
5 Content Marketing Mistakes
If the keystone of marketing today is content marketing, then having a "content strategy" makes a difference. There also are tactical issues relating not to the business objectives of a content strategy, but the "editorial focus" and "editorial...
2012-01-30 12:52:00
Posted an entry on Content Curation Marketing
12 Experts on the Thought Leadership Challenges of 2012
Here are two free e-books about thought leadership challenges in 2012....
2012-01-18 15:00:59
Posted an entry on Content Curation Marketing
9 Great Ways To Avoid Being A Thought Leader
A tongue-in-cheek look at reasons not to seek "thought leadership." The post does raise some issues, though. In some business-to-business verticals, thought leadership is essential because a product is "intangible," and potential customers cannot...
2012-01-17 00:53:31
Posted an entry on Content Curation Marketing
How IBM Thinks About Content Curation
IBM's Ben Edwards discusses how its corporate communicators are using content curation, and how those activities are key to maintaining the company's intranet, and its value....
2012-01-12 06:03:08
Posted an entry on Content Curation Marketing
Human Judgment is the New Ingredient in Curation
Over the past decade, algorithm-driven content filtering systems and crowd sourcing have gotten better. But the systems do not necessarily "create trust" on the part of audiences. That is one reason a growing number of observers believe the future of...
2011-09-13 04:04:54
Posted an entry on Content Curation Marketing
Video Curation: An Interview with Steve Rosenbaum, CEO, Magnify.net
In this interview with web video curation expert Steve Rosenbaum, he shares some recommendations for you about how to gather and organize rich and relevant video content from multiple sources for your website, which can improve your search visibility...
2011-07-21 10:20:04
Posted an entry on Content Curation Marketing
Another Take on Whether Curators Add Value
What is the value of curation and how does a curator add meaning to the collection? Some are adamant that curation is wildly distinct from authorship or editing. The arguments might strike you as off the mark, in some ways. Is "saving a user time"...
2011-07-05 03:12:59
Posted an entry on Content Curation Marketing
Engagement, curation, content, branding Buzzwords, yes, but also accurate
A museum curator does not create the art works or artifacts in an exhibit. She or he studies an issue, gathers materials from multiple sources (his or her own museum, other museums, private collections), authenticates the materials, groups related...
2011-07-03 10:45:24
Posted an entry on Content Curation Marketing
Human Judgment is Hard to Replicate, Using Algorithms
Algorithms now are more important than ever, given the flood of data about end user behavior, preferences and connections. That obviously extends to algorithms used to filter content as well.
But if the issue is "value and relevance," it still...
2011-05-20 01:28:35
Posted an entry on Content Curation Marketing
Curation Is Not a Source of "Cheap or Free Content"
Content curation sometimes mistakenly is viewed as an inexpensive and quick way to populate a website with interesting content. or as a source of "free" content. To be sure, it can be a way of finding and sourcing relevant and useful content within...
2011-05-16 01:37:22
Posted an entry on Content Curation Marketing
What's the Difference, If Any, Between a Good Curator and a Good Editor?
When Jeff Jarvis talks about content curation, he means the activities of sorting, choosing, and display, which museum curators perform based on their extensive knowledge of the subject area of an exhibit. That sounds a lot like what "editors" do. So...
2011-04-20 02:43:06
Posted an entry on Content Curation Marketing
Curators, Not Search, Represent the Future of Information Management
"People are going to be the new keepers of the flame," says Steve Rosenbaum, author of Curation Nation, a book that celebrates humans as "essential software" in today's technology.
His Big Idea: We need quality filters for the daily data...
2011-03-28 01:37:48
Posted an entry on Content Curation Marketing
Some Brands Might Start Curatng with Twitter; It Rarely Ends There
Content curation, for some business-to-business brands, might start with use of Twitter, even though that does not represent the full range of content curation approaches, and perhaps not even the most effective approaches. Brands can curate content...
2011-02-17 13:31:03
Posted an entry on Content Curation Marketing
Why Content Curation Is Here to Stay
Part of the reason that human curation is so critical is simply the vast number of people who are now making and sharing media. "Everyone is a media outlet", says Shirky. "The point of everyone being a media outlet is really not at all complicated....
2010-05-10 14:19:37
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