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Posted an entry on Content Curation Marketing
Citi Uses Content Curation for New LinkedIn Site
Citi has launched a new group on LinkedIn, Connect: Professional Women's Network, which hopes to become "the go-to resource for current news discussions that will help women be better at what they do, and what they want to do." Citi will use LinkedIn...
2012-05-08 14:32:03
Posted an entry on Content Curation Marketing
Content Marketing is Nearly Universal, McKinsey Study Finds
Social technologies that also are forms of content marketing have reached critical scale among enterprises surveyed by McKinsey. & Company. Some 72 percent of the respondents report that their companies are deploying at least one technology, and more...
2012-05-08 11:25:07
Posted an entry on Content Curation Marketing
10 Tweetable Facts from the 2012 Content Curation Adoption Survey
Our 2012 Content Curation Adoption Survey reflects that content curation has experienced significant growth in the past year and indicates that it will become even more mainstream in years to come. To demonstrate just how lucrative content curation...
2012-05-08 10:42:28
Posted an entry on Content Curation Marketing
Upcoming Webinar: Content Curation is the cure for digital overload.
We'd like to invite you to attend a free webinar on May 17th, 1pm EST featuring Pawan Deshpande, CEO of Curata, Inc. and Steve Rosenbaum, CEO of Magnify.net and author of Curation Nation. Topic: We've arrived at a moment where the web is both a blessing...
2012-05-07 14:37:30
Posted an entry on Content Curation Marketing
Curata's Pawan Deshpande: Content Curation : content ping
In all cases, curated content helps consumers avoid mediocre Internet content, ... Content Curation Marketing, our company blog, is an example of balanced ...
2012-05-07 12:54:47
Posted an entry on Content Curation Marketing
10 Content Marketing Tips
Today's online reader (and search engines) are looking for "magnetic" content: something that's thought-provoking and that they don't see on every other Web site. So, how to you create this dynamic content? Here are few tips:1. Use first hand...
2012-05-07 09:44:00
Posted an entry on Content Curation Marketing
Social Media Top Channel for Sharing Curated Content
Some 95 percent of surveyed marketers say they have curated content in the past six months. Among marketers surveyed, roughly one in three (32 percent) curate content daily, three in ten (31 percent) do so weekly, and one in five (21 percent) curate...
2012-05-07 09:26:41
Posted an entry on Content Curation Marketing
Content Curation Does Not Drive Traffic to Competitors!
The first step of content curation is to determine what B2B content to share and why. A common concern among all social media marketers, not just those in B2B marketing, is that sharing others' information will drive its readers and that traffic to...
2012-05-07 08:32:28
Posted an entry on Content Curation Marketing
"Content Curation" is a Big Buzzword in 2012
It was obvious in 2011 that both "content marketing" and "content curation" were going to be big buzzwords in the marketing arena in 2012. It has happened....
2012-05-06 09:35:56
Posted an entry on Content Curation Marketing
5 Tips to Boost Your Content Strategy
Here are 5 tips for better content marketing. Make a calendar. This is not an editorial calendar that just gives your CMO a high level view. This is a dynamic document to be used and updated on a daily basis. Create a stream of ideas. Optimize for...
2012-05-04 10:49:00
Posted an entry on Content Curation Marketing
Many "Non-Buyers" Do Not Yet Know They Have a Problem You Can Solve
If people and firms have not yet bought your product, there are two basic groups they belong to. One group knows they have a problem, and simply haven't decided whether there is a viable solution they can buy.
But most simply do not know they...
2012-05-04 09:25:35
Posted an entry on Content Curation Marketing
When Curation Changes Media, How Can it Fail to Change Brand Marketing?
As for his thought on the future of news, Jeff Jarvis questioned whether "the article and the story are necessarily the only vehicle of journalism." Jarvis also chastised news organizations for arrogantly defining valuable content as "the content we...
2012-05-04 07:26:22
Posted an entry on Content Curation Marketing
Ongo CEO Alex Kazim Talks about Curated "Editorial Voice"
"With curation, the editorial voice can come in different ways," says Alex Kazim, CEO of Ongo, an iPad app. "There are those that aggregate content based on point of view (political or otherwise) and find their voice that way." Ongo sifts through and...
2012-05-03 17:20:33
Posted an entry on Content Curation Marketing
Brand Curators have to Cultivate "Balance"
Balance is even more vital for businesses than it is for individuals. Oddly enough, as journalists seem these days trained that "objectivity" is not possible, brand curators might, over time, assume a new role as objective observers of what is...
2012-05-03 16:28:33
Posted an entry on Content Curation Marketing
Content Curation is "Cure for Chaos"
Content curation is a way to make sense of the chaos that exists online today. Whether it be curating your own content or visiting a site that was curated by someone else, you can access a wealth of relevant and timely information on a particular...
2012-05-03 15:29:05
Posted an entry on Content Curation Marketing
GageIn Launches Business Content Curation for Professionals
GageIn has launched "News Portals," allowing professionals to publish curated business content, on an on-going basis. Content curation has been on the rise, evidenced by Twitter's purchase of Summify and Pinterest's astounding growth. Users can...
2012-05-03 13:47:32
Posted an entry on Content Curation Marketing
Content Curation Survey Says it's the New "It" Thing
It should come as no surprise that content curation has become a mainstream tactic for the majority of marketers. In fact, the 2012 survey found that 95 percent of marketers had curated content in the past six months. Of those respondents that...
2012-05-03 10:09:23
Posted an entry on Content Curation Marketing
The Future of Paid Media is Earned Media? How About Owned Media?
In the same way that the mass-market culture of the 1950s created the need for brands, today's social-technical culture is forcing brands to employ a new model for interacting with the public. A model based not in the slow-drip Chinese water torture...
2012-05-02 13:52:52
Posted an entry on Content Curation Marketing
The Biggest Content Curation Challenges, as Reported by 400 Marketers
The main content marketing challenges faced by marketers at some 400 organizations include:
Having the time to do it—75% Creating original content—73% Finding high-quality content—56% Allocating staff to do it—39% Difficulty measuring...2012-05-02 12:22:19
Posted an entry on Content Curation Marketing
Thought Leadership Remains Top Reason for Content Curation, Study Finds
The 2012 Content Curation Adoption Survey has found that 95 percent of marketers had curated content in the past six months. Of those respondents that indicated they had not knowingly curated in the past six months, 100 percent of them had, by...
2012-05-02 09:05:10
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