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SEO |
Posted an entry on SEO Book.com -
True Internet Marketing Icons / How Online Marketing Works
If you build it, they will come. The web is full of people looking for your product. Maybe, but if it were that easy, competition would saturate the field, increasing the effort...
2009-02-05 22:22:20
SEO Marketing
www.seomarketing.com
2009-02-05 15:25:49
Posted an entry on SEO Book.com -
How To Buy SEO/Search Marketing Services
This is the first of a two-part article to help those looking to buy SEO and other search marketing services.
OverviewUnlike traditional media buying, where placement is guaranteed, SEO can appear to be...
2009-02-04 22:39:59
Posted an entry on SEO Book.com -
Webmaster Utilities We Dig
Here's a review of tools we use every day at SEOBook.
No affiliate stuff - we use and recommend these tools because, well, they rock!
Camtasia - Screen Recording Software
What it does: records...
2009-02-03 22:23:23
Posted an entry on SEO Book.com -
Ad Networks - "Partners" Hoarding Publisher Data For Profit
Are the big networks trying to lock up their data?
It would appear that some big players are trying to muscle in between the user and the webmaster by limiting the webmasters access is to valuable statistical data.
The excellent...
2009-02-02 20:27:38
Posted an entry on SEO Book.com -
"Borrowing" Content: How The Little Guy Can Fight Back
The problem: big publishers "borrowing" stories from smaller publishers, redrafting them, and republishing them. Because the bigger publisher has greater domain authority, "their" story achieves higher...
2009-02-02 16:01:20
Posted an entry on SEO Book.com -
Uncertainty, Risk & Profit Potential
Given the recent economic uncertainty in the world, I find myself reading more stuff about economics...a field which I currently find far more complex and fascinating than SEO.
I came across an article pitching the idea of another potential...
2009-02-01 21:18:50
Posted an entry on SEO Book.com -
Has Yahoo! Search Marketing Lost Their Minds?
Imagine selling web traffic as a commodity in a blind auction, while touting its value based on the traffic being targeted, relevant, precise, and trackable. Then imagine taking away the default keyword tool on the internet that has been written...
2009-01-29 17:53:17
Posted an entry on SEO Book.com -
The SEO Process Chart
It is no secret to readers here that SEO is an ongoing process, but I was playing with SmartDraw and created an SEO process circle.
One of the problems many people have with SEO...
2009-01-29 07:44:29
Posted an entry on SEO Book.com -
Who Do You Recommend for Web Design?
Good design makes quality content look and feel better. Design can help improve conversion rate, makes a site more linkable, and sometimes a site generates additional links and mentions just for having a great aesthetic design.
I frequently...
2009-01-28 18:03:21
Posted an entry on SEO Book.com -
Should You Have Multiple Websites?
Or just one?
Let's take look at a web strategy that has a number of SEO and benefits: the hub and spoke strategy. A hub and spoke strategy is when you create one authoritative domain (the hub), and then...
2009-01-28 05:22:27
Posted an entry on SEO Book.com -
Google's .edu Domain Love: Department of Economics ? Mortgage, or Does It?
Some recent Google shifts have caused a lot of .edu websites to rank for competitive keywords like mortgage and credit card. Here is a screenshot of the top 100 search results for "mortgage" with 57 .edu results and 15 .gov results. And here is a...
2009-01-27 23:06:14
Posted an entry on SEO Book.com -
Where Do New SEOs Go Wrong When They Set Learning Priorities?
Another question we received recently from the SEOBook.com community was:
What qualities are common in Aaron Wall, DaveN, Bob Massa, Jason Duke, SugarRae, et al, that new SEOs can adopt, to come...
2009-01-27 19:45:54
Posted an entry on SEO Book.com -
How Your Competitors Can Help You
Are you thinking of building a new site?
Before you do, it pays to take a look at your competitors. By choosing the right sites to compete against, you can gain significant advantage.
Firstly, you...
2009-01-27 01:35:08
Posted an entry on SEO Book.com -
Majestic SEO - Interview of Alex Chudnovsky
I have been fond of the depth of Majestic SEO's data and the speed with which you can download millions of backlinks for a website. While not as...
2009-01-26 19:29:41
Posted an entry on SEO Book.com -
Five Dreaded SEO Topics We Hope We Never See Again
Out in the wild west, moral confusion abounds.
There have been SEOs who have argued - with a straight face - that whilst it's ok for them to game search engine...
2009-01-25 22:03:12
Posted an entry on SEO Book.com -
Barack Obama Earns the 2009 Domainer of the Year Award
It is no secret that Obama is great at public speaking, building a fan base, working the press, and leveraging new distribution channels, but one of his most overlooked marketing achievements is...domain name selection. Anyone who has watched...
2009-01-25 03:56:35
Posted an entry on SEO Book.com -
The 100+ Ranking Variables Google Uses, And Why You Shouldn't Care
Continuing on with our community questions, here are a few requests for specific ranking information:
"What are the 100+ variables Google considers in their ranking algorithm?"
Cheeky...
2009-01-22 19:38:22
Posted an entry on SEO Book.com -
Spying on Customers & SEO Data Aggregation
We Do Not Spy on Our Customers
I have had a very well known SEO company dust one of best link building strategies (outing it directly to a Google engineer) because I was trusting enough to mention how effective it was inside our training program,...
2009-01-22 17:00:05
Posted an entry on SEO Book.com -
Will SEO Be Dead Within The Next Two Years?
Another question we received recently was:
"SEO as we know it will be dead within the next 2 years – true or false? With the wealth of info at their fingertips combined with localized, customized search to name but a few Google will no...
2009-01-21 16:55:05
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